SCENARIO PROCESS: IMAGINE AND CREATE YOUR FUTURE
SCENARIO PROCESS: IMAGINE AND CREATE YOUR FUTURE
THE FUTURE IS UNCERTAIN? YES. BUT WE HELP YOU TO TURN THIS VERY UNCERTAINTY INTO A COMPETITIVE ADVANTAGE.
LIFE IS AN ADVENTURE. YOU NEVER KNOW WHAT YOU GET. YOU NEVER KNOW WHAT YOUR NEXT CHALLENGES WILL BE. YOU CAN NOT PREDICT IT. YOU CAN NOT FORESEE IT. YOU CAN NOT RIGIDLY PLAN IT. BUT YOU CAN DECIDE TO REALLY LIVE IT. TO ACTIVELY CREATE IT. TO PLAY YOUR GAME.
BECAUSE IT'S YOUR LIFE. NOBODY ELSE'S. YOU GOT THE CHOICE. EVERY DAY. THE CHOICE TO GROW. THE CHOICE TO IMPROVE. THE CHOICE TO Contribute. THE CHOICE TO CREATE YOUR WAY OF LIFE. SCENARIOS GUIDE YOU TO BETTER DECISIONS ALONG THE WAY. TAKE YOUR CHANCE.
WHY SCENARIO PLANNING? IT'S A PROCESS FOR SUCCESS. NO MATTER WHAT THE FUTURE HOLDS.
Thriving in a world of change
No one can afford to stand still in today's fast moving and ever changing world. Yet, only few people and organizations are prepared for this perpetual change and can handle it with the needed strategic flexibility.
Do you want to be successful, no matter what the future holds?
Do you want to turn uncertainty into competitive advantage?
Do you want to actively create choices and influence future developments?
Then start to actively manage change and see it as a great chance for growth and improvement. How? Scenario planning - or simply scenarios - is an excellent way to become aware of possible develop-ments before they occur and to take conscious decisions accordingly. Not by trying to predict ONE possible future – as trends and forecasts do. The key to success is to identify critical uncertainties and to see a VARIETY of future outcomes and possibilities.
For this purpose, scenario planning guides your mind and intuition in a structured, analytical process, which may lead to surprising outcomes and help you and your organization to stay open, flexible, and to expect the unexpected.
SCENARIOS - A LIving PROCESS
In our approach, the scenario technique is a living, continuing, and comprehensive process, shaped by the people who participate in it. And it is action-oriented in every step. In the scenario process, managers create and discuss various plausible stories of the future and their implications for strategic decisions to be taken in the present moment.
With scenarios we guide individuals, companies, startups, NGOs, business associations, political bodies, research organizations, etc. to better decisions in strategy-, reform- and change-processes and in the development of new business ideas. We also apply scenarios for a new form of project planning, for structuring workshop discussions, and for engaging people in collaboration in a new way.
The origin of scenario planning
Scenarios were originally applied by the US Air Force for strategic planning. Then, in the 1960/70, a team at Royal Dutch Shell adopted scenarios for business purposes. With great success: Shell had already been prepared for an oil-shock scenario when others didn’t even dare to think about it. As a result, Shell was able to skyrocket from a rather weak market position to the top 2 of the world’s leading oil companies.
"The best way to predict the future is to create it." - Willy Brandt
SCENARIOS IN A NUTSHELL:
DEFINE A TOPIC - ASK A SPECIFIC QUESTION - GATHER INFORMATION - ANALYZE IT - IDENTIFY DRIVING FACTORS - THINK ABOUT THEIR VARIOUS FUTURE DEVELOPMENTS - CREATE FUTURE SCENARIOS - THINK OF WAYS TO THRIVE IN ALL OF THEM - TAKE DECISIONS AND ACTIONS ACCORDINGLY - MONITOR THE KEY FACTORS - REMAIN OPEN FOR ALL POSSIBILITIES.
COMMIT TO CURIOSITY.OPEN UP NEW POSSIBILITIES. TAKE CONSCIOUS DECISIONS.
OUR MISSION
OUR MISSION
OUR MISSION
We help businesses and other organizations to turn uncertainty into competitive advantage and to actively create their desired future.
As change is the only constant in life, we want to enable individuals and organisations to deal with uncertainty and change in a better way. How? Scenario-processes help us to gain new, often surprising insights in the topics, questions, and challenges we are facing. They enable us to see various perspectives and to discover new possibilities. And with this awareness, we are able to take better decisions with clear intention and actively create our future.
Target Group
The scenario technique is not restricted to specific industries or topics. Much in contrast: scenarios may provide valuable contributions to virtually every sector and a huge variety of questions which afford decision-making.
IS THIS FOR YOU?
Yes if you consider yourself to be an EXPLORER, INNOVATOR and/or BUSINESS ADVENTURER – or aspire to become one. The persons we are talking about may be found in NEW EMERGING BUSINESSES, STARTUPS or ESTABLISHED COMPANIES and ORGANIZATIONS as INTRAPRENEURS and IDEA DRIVERS. What they have in common is that they WANT TO MOVE SOMETHING in and with their business. They are COURAGEOUS. They are CURIOUS. They are ADVENTUROUS. And we help them to thrive.
And who are we?
Ursula Eysin
CEO
photo credit: @Barbara Lachner
It's my passion to bring the fascination and advantages of scenario planning to the people who will profit from it.
I had the great opportunity to learn the scenario method from one of the best: former chief strategist with Royal Dutch Shell, Karl Rose. During the past 11 years, I conducted scenario projects for a variety of ministries, companies and business associations.
Johannes Eysin
CFO
photo credit: @Ursula Eysin
As a trained investment banker
and business administrator, I like to see the big picture as well as
specific details - and to connect the dots. Scenarios are an excellent and promising way to achieve that.
I bring all my knowledge about
business administration,
micro- and macro economic
developments and finance into
every scenario project.
RED SWAN - The transformation company
Become wildly successful by diving deep into your subconscious mind.
Red Swan is a consultancy specialized in scenario-, transformation-, innovation- and strategy-processes combined with professional communication, branding, and storytelling founded by Ursula and Johannes Eysin in January 2015 in Vienna.
We focus on developing innovative ideas and business models, technology for people and empowering individuals, startups, established companies and organizations to create something new and different. Red Swan accompanies clients from the development of new ideas through the search for cooperation partners up to the market entry, commercialization, and new business development.
In all of our processes, we always dive deep into topics, motivations and even the subconscious mind - the things we don't know that we don't know. If you like, join us on this journey.